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Resume of Alan Rycroft

Professional Summary

Portfolio | References | Fundraising

Alan Rycroft has extensive experience managing media relations, communications, web sites, campaigns, events and news wires. He has raised over $500,000 for worthy causes. He is highly skilled at writing, editing and mentoring. Al Rycroft is an effective strategist, project manager, technologist and administrator. He has worked widely within government, non-profit agencies and the private sector.

Skills Summary

Media and Issues Management Fundraising and Proposals

Web, Email, Internet Communications

Strategy & Tactics

Writing and Editing

Campaign Organization

Project Management

Teaching Non-Profit Management
Technology Administration Volunteer Coordination

Education

University of Waterloo (Ontario)

  • Mathematics and Independent Studies, 1978 to 1982
  • Majored in computer science (ranked in top five), philosophy and religion

Recent Courses

  • Workshops on fundraising and NGO management,
    2003 to 2004
  • Project Management, Centre for Education Information, 2000
  • Financial Management, BC Ferries, 1999
  • Incident Command System, Justice Institute, 1999
  • Understanding Project Management, Manageering Associates, 1998
  • Emergency Corporate Operations Centre, Justice Institute, 1998
  • Managing Multiple Projects, Objectives and Deadlines, 1996
  • Conflict Resolution, 1995

United Nations

Five-Week Self Study, New York City, 1982


Employment Achievements

Public Relations, Fundraising and Project Management Consultant
Sunshine Communications, 1992 to 1998, 2001
2003 to present

Dozens of contracts providing:

  • Public Relations
    • Strategic analysis and messaging
    • Media relations and writing
    • Web management, news wires and content (one site welcomes 60-70,000 visitors monthly)
    • Events involving up to 15,000 participants, staff, contractors and hundreds of volunteers
  • Fundraising and Grant Writing
    • Has raised over $500,000
    • Writer and editor of many successful grants and proposals
    • Strategic communications and media relations advice
  • Writing and Editing
    • News releases, stories, features, etc.
    • Web and newswire content and management
    • Communications plans and briefing notes
    • Print collateral and advertisements
    • Presentations, speeches and display materials
    • Book editing

Marketing Communications Specialist
PureEdge Solutions, 2002

  • Dramatically increased media coverage throughout Canada and US
  • Established PureEdge presence at North American trade shows
  • Created web newsroom; content, editing and maintenance of web site
  • Worked with geographically dispersed team in Seattle, Ottawa and Victoria

Communications Consultant
Centre for Education Information, 2000 to 2001

  • Initiated public profile for government agency
  • Created web newsroom
  • Produced presentations and speeches for senior management

Executive Assistant, Research Assistant and Communications Officer
BC Ferries, 1993 to 2000

  • Executive administration for Marine Superintendent responsible for 1,200 employees, ten ferries, ten routes and 16 terminals. Supervised two employees
  • Strategic counsel, issues management, media and government relations, research and writing
  • Explained corporate issues to media, 4,500 employees, government & public
  • Ministerial and Presidential announcements and events
  • Initiated online News Room and Emergency Web site
  • Created and maintained media database
  • Member of head office Emergency Operations Centre


Executive Director
Various agencies, 1989 to 1992

  • Campaign and program coordination
  • Issues and media management
  • Supervision of staff and hundreds of volunteers
  • Fundraising

Founding Editor
Kootenay Weekly Express, Nelson BC, 1988

  • Created new monthly (now weekly) events, arts and issues paper
  • Largest circulating Kootenay publication at 15,000 copies
  • Supervised writers, photographers, graphic artists and production
  • Managed all editorial and advertising content

Founding Director
AlterNET Communications, Ottawa, 1985 to 1987

  • Created one of the earliest Internet Service Providers

Software Consultant
Sunshine Software, Ottawa, 1982 to 1987

  • Wrote medical imaging software for cancer treatment planning system used in hospitals and research clinics around the world

Software Developer
AECL Medical, Ottawa, 1980 to 1981

  • Medical imaging and database applications

Teaching Assistant: Introduction to Computing
University of Waterloo, Ontario, 1980

Computer Consultant
York University, Ontario, 1979


 

Portfolio | References | Fundraising



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